Health
The Bitterest Pill
By Jomike del Rosario

Consider these facts about our local pharmaceutical industry:
Of the estimated P92 billion drugs sold in the country, 88 percent are brand-name products.
Unbranded generics account for about four percent of the pie.
The local drug market is 95 percent dominated by multinational and transnational companies (MNCs and TNCs). Unilab the largest Filipino company and the market leader, has expanded operations in Southeast Asia.
So although the government may have had good intentions, the 1988 law clearly didn’t do what it was supposed to do: get cheaper drugs into the hands of those who need them. What went wrong?
Why we can't follow doctor's orders
It's no wonder that in the World Bank's study, On Improving the Poor's Access to Affordable Drugs, the use of medicines has been described as ‘inadequate' and ‘irrational.' The lack of purchasing power and access to health care compromises the health of the poor, who resort to self-medication and worse, no treatment at all.
"Dati, ang term, noncompliance," relates Gene Alzona Nisperos, MD, secretary general of the Health Alliance for Democracy (HEAD). "Yung noncompliance kasi, reresitahan ka, ‘O, bili ka ng 28 na piraso nito.' Ang bibilhin mo lang, 10. Pag gumaling ka okey na, kasi nakatipid ka. Ngayon, non-adherence na. Gusto niya talagang mag-comply, pero hindi niya kaya dahil mahal."
It remains to be asked: Why the faint-inducing sticker price? Overpricing or price-fixing–from the drug makers all the way to the drug stores–is the culprit. This is according to Angelito Mendoza, co-convenor of the Ayos na Gamot sa Abot-kayang Presyo Coalition (AGAP). "I say overpricing because they are priced something like 300 percent more [and upwards]," Mendoza laments.
From ownership of the patents on medicines down to retail sales for us consumers, it is not too hard to get an idea of what the sickly Filipino is facing: big businesses. Monopolies even, as suggested by the World Bank. How did such a situation come about? One answer lies in patents protected by the Intellectual Property Code of the Philippines.
"A patent in itself is a monopoly," Dr. Nisperos says. "In recognition of the pharmaceutical company's efforts, they give them a monopoly [on that medicine]." He adds that due to the stunted national drug industry, competition cannot drive down the prices. "Dito, walang kumpitensya. So they can actually dictate the price of a drug and base it on what the market can bear. Ang pricing nila, hindi based on cost of production."
One specific drug that has raised eyebrows is amlodipine besylate, used for hypertension. With each 10-mg tablet costing nearly P75, and the same drug costing between P8.96-P45.65 in other countries, AGAP cried foul. Amlodipine takers—and there are a lot of them; 409 of every 100,000 Filipinos had been prescribed the drug at the time–were being burdened unnecessarily by ‘big pharma.'
The price of amlodipine was cut by 50 percent in response to nongovernment groups like AGAP, says Mendoza. The drug trader offers discount cards dispensed by doctors at their own discretion so the patients can avail of the markdown. Not a bad response from the company, right? Not so according to Mendoza.
"That's proof," he says. "We're making a dent and have also established the veracity of our claim that they are overpricing."
Dr. Nisperos agrees: "If they can give a 50 percent discount, that means they're still making a profit even at half the price. So meron talagang parang unethical profit-taking."
"A decrease in price only answers one aspect of health care, which is affordability," says Catherine Ileto, who manages the corporate affairs of Pfizer Philippines. "[Amlodipine] is appropriately priced in the Philippines given the market condition and its value to patients."
It takes an average of 15 years for a single medicine to go into production with the cost of research and development ranging from US $800 million to one billion, adds Ileto.
Comparing Countries
It's no secret that India has some of the lowest prices of medicines in Asia. For example, an antibiotic that costs P5.10 per tablet in India would cost P28.75 here. In practical terms, a guy in India could fill his prescription for 14 pills for only P71.40; whereas a Flilipino man who needed the same drug would owe P86.25 for just three of the 14 pills he was prescribed. Even among our neighbors like Malaysia or Thailand, we still pay significantly more to nurse ourselves back to health.
In fairness, it's difficult to compare the Philippines' to India's pharmaceutical industry. First, India's government did not recognize intellectual property rights (IPR) on substances, so they produce medicines without paying royalties, according to Nisperos. Secondly, their government invested huge sums of money for companies to create drug factories. This created the competitive market absent in the Philippines. As of 2002, the country only has 80 producers of pharmaceuticals. India has approximately 30,000 drug companies, according to Ileto.
Think of it in economic terms: The more competition there is in the market, the lower the prices get. Imagine India as a typical cellphone tiangge, only with brightly colored pills for different diseases and you get the picture. The roles are reversed. The sellers are the ones eagerly hawking their wares, lowering their prices so you buy from them. In our case, competition is scarce, so prices remain in the stratosphere.
Since other Asian countries have proven that it is possible to lower the price of prescription drugs and increase accessibility, the accusatory finger in the Philippines now points to its government. Experts agree that there are three areas of action the government needs to focus on in order to alleviate the current situation:
The chasm that lies between a patient and his doctor is rooted in a difference in perspective. The patient is sick; the doctor is the provider of health. The result: The patient does exactly what the doctor ‘orders.’ Take heed of these useful reminders and be an active participant in your wellbeing.
Insist on generics.
When the doctor pulls out his ‘scrip pad,’ tell him you want generics. By law, doctors are required to prescribe generics if they are available for the type of drug. They can ‘recommend’ a branded one. Always buy the generic one. They are generally safe and as efficient. When you get to the pharmacy, ask again to see a list of generics. If the list isn’t updated, educate yourself. Get a MIMS Annual copy (National Bookstore, P850) and check out the comprehensive list of drugs. The book is the definitive resource for information on medicines.
It might cost less to get a second opinion.
Let’s say a doctor prescribes azithromycin for acute bronchitis. Ask him if there is an alternative, cheaper antibiotic. The treatment might last longer–as may symptoms–but if it’s not yet a danger to your life, the doctor usually relents in prescribing the alternative. If it’s maintenance medication for asthma or hypertension, get a second opinion from another doctor. The medicine he prescribes might be cheaper and as effective as the more expensive ones you will be using everyday.
Finish your medicine!
You might feel better after three days of medication, but if the doctor tells you to take it for seven days, you better finish the cycle. Doctors write down prescriptions to serve as guidelines for the pharmacist and you to follow. You may be symptom-free, but you can’t be the judge whether or not the medicine has eradicated the source of the symptoms. Stop taking it or take it the wrong way and you might end up worse-off prior to medicating.
Revise the Intellectual Property Rights Code to allow for parallel importation of drugs, and to activate the early working agreement of the Bolar provision (stated in the Doha Declaration on Public Health). This will allow for compulsory licensing of drugs as well as set the length of patents and what objects may be placed under patent. (See Sidebar)
Reform the Department of Health (DOH), Bureau of Food and Drugs (BFAD), and the Philippine Health Insurance Company (PhilHealth) to empower them to perform their duties. Improve the DOH and BFAD facilities and their access to medicines for patients and generics manufacturers. PhilHealth programs should be improved to effectively respond to the public’s needs. Policing for counterfeit and illegally imported medicines must also be strengthened.
Revolutionize the national drug industry, one that isn’t dominated by foreign pharmaceutical companies. Of the 3,000 generics available in the market, 80 percent are off-patent already and local Filipino manufacturers can only produce 100 of those.
The first point is a short-term solution to making medicines more accessible and affordable to us. The last two points are long-term goals which are crucial to developing a healthcare system that can actually address our needs.
Patient Education is Key
We have a generics law, but it is peculiar. Doctors are required to prescribe generics, but they can suggest branded medicines in parentheses. This shows why our generics aren’t flourishing like in the US, where half the medicines sold are of the unbranded kind.
Enter the medical representatives of big pharma. “Malaki rin yun pressure,” relates Dr. Nisperos, referring to med reps. “Hindi lang sa ospital, aaraw-arawin (ang doktor). Bibigyan (sila) nang kung anu-anong pabuya.” All that effort is in order for doctors to put their products’ name in that valuable space between those parentheses. So what do we do? We buy the medicine the doctor suggests. Why? Sociologically, the patient-doctor relationship is that of a layman and a professional. Doctors have power over us as patients, and that degree hanging on his office wall serves as a reminder. Another reason is that generally, patients don’t know any better.
Educating the public needs to be promoted by everyone involved. Drugstores should publicize generics more openly instead of trying to sell the branded medicines. Doctors need to be more professional and prescribe the most cost-effective medication and not pander to pharmaceutical companies and their powerful marketing machinery.
Ultimately, we need to be proactive. We need to trust generics and parallel imports from reputable retail outlets and ask for them. We have to know that the differences between generics and branded, off-patent versions are the marketing budget spent on the branded ones, and the R&D spent by the drug traders. The previous patent-holders had long profited from that and are banking on brand recognition now. Quick, name as many kinds of mefenamic acid you know. Just one? There are at least 25. Know that you have choices.
If you think that the presence of counterfeit medicines has too much bite, companies like Unilab do have a pharmacoeconomics program which provides cheaper, yet equally effective alternatives for the consumer. One particular example is simvastatin, a drug for high cholesterol. It was priced lower than competing drugs, causing multinational pharmas to respond with lower prices of their own. They also have a generics arm, RiteMed that produces the off-patent medicines previously mentioned.
If ignorance of the law excuses no one, then with our role as patients, we are as responsible for our treatment. Patients have power, too. We just have to realize it. Assigning all fault on the supply chain is narrow-minded. They are in the business of delivering medicines to those who need it. But keep in mind that it’s still a business, and market conditions shift and swirl like the currents of the sea. Blaming government is beating an old horse; whatever measures they need to undertake will be for the long haul. Patient education is primary because it leads to immediate awareness. Awareness leads to better health. That’s what the medicine is for, after all.
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