| Respondent's name
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- What is your profession?
***multiple entries should be separated by semi-colons (;) |
- Please indicate your gross annual income.
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- Do you own a car?
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- How many times a year do you go on vacation?
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- Where do you usually go shopping?
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- Where do you purchase your copy of MEN'S HEALTH?
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- Do you buy any of the following? Please pick 1 if branded, 2 if any will do, 3 if you can do without.
Hair gel
Cologne
Aftershave
Lipbalm
Razor
Astringent
Toothpaste
Shampoo
Conditioner
Jeans
Deodorant
Sunglasses
Coffee
Perfume
Slacks
T-shirts
Polo shirts
Dress shirts
Formal wear
Underwear
Cellphone
PDA
Spa services
Rubber shoes
Leather shoes
Casual shoes
MP3 player
Watches
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- What is your primary source of health, fitness, and general wellness information?
***multiple entries should be separated by semi-colons (;) |
- What are your other interests. (tick as many as you want)
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- What other magazines do you buy?
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- Who is your mobile phone service provider?
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- Do you own a credit card?
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- How would you describe yourself?
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- Do you own a gym membership?
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- Do you think that exercise is very important?
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- How many times do you exercise in a week?
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- What sports are you into?
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- Do you take vitamins?
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- What do you usually drink when thirsty aside from water?
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- What made you buy this issue of MEN'S HEALTH?
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- How long have you been reading MEN'S HEALTH?
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- On a scale of 1-10, rate MEN'S HEALTH in terms of value for money, and why.
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- Do you see yourself buying MEN'S HEALTH every month?
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- How many people will read this copy of MEN'S HEALTH?
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- What will you do with this issue of MEN'S HEALTH after reading it?
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- Which personality do you prefer to see on the cover? (pick 1 for local or 2 if foreign)
Athlete
Actors
Average guys
Models
Celebrities
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- What do you wish to see in the future issue of MEN'S HEALTH?
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- Which cover lines appeal to you the most and makes you pick up the magazine? (choose only one)
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- Which topic would you like to see featured more? (choose only one)
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- Have you been to any of MEN'S HEALTH's events?
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- Rate the magazine design from 1-10 with 10 as the highest.
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- Would you be open to joining promotions from our advertisers?
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- Rate these statements from 1 to 5, (1 as "strongly disagree" and 5 as "strongly agree") on whether ads:
Give useful information on new products / services
Have no credibility
Appear at inconvenient moments
Are all alike
Are repeated too often
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- Among the following activities, when do you find advertisements intrusive to your enjoyment? (check all that apply)
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- Name
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- Telephone Number
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- Age
***multiple entries should be separated by semi-colons (;) |
- Cellphone Number
***multiple entries should be separated by semi-colons (;) |
- Email Address
***multiple entries should be separated by semi-colons (;) |
- Gender
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- Civil Status
***multiple entries should be separated by semi-colons (;) |
- Do you have children?
***multiple entries should be separated by semi-colons (;) |
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